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McDonalds and Intel to feature exclusively in The Sims Online

McDonalds and Intel to feature exclusively in The Sims Online news post from TweakTown's online news computing and technology content pages.

@camwilmot
Cameron Wilmot
Published Wed, Sep 18 2002 9:38 AM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT
I wonder what KFC and AMD have to say about this...Electronic Arts have signed a multi million dollar deal with McDonalds and Intel to feature virtual McDonald's restaurants and Intel personal computers within the next version of what EA are calling the most popular video game ever, The Sims.

The deal is the latest step in the game industry's trend of moving its business models closer to the Hollywood model. While product placement is relatively new to games, movies such as Steven Spielberg's "Minority Report" have generated tens of millions of dollars in revenue from product deals.
More information at Yahoo News

Cameron founded TweakTown in 1999 after it originally started off as his personal homepage. Cameron was once, many years ago, the only person at TweakTown producing content, but nowadays, he spends his time ensuring TweakTown operates at its best in his senior management role.

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