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Samsung's GALAXY Note commercial wins "most effective" ad for Q1

Samsung's GALAXY Note ad gets recognized, achieves "higher score" than Doritos and M&Ms

Anthony Garreffa | Apr 4, 2012 at 03:23 am CDT (0 mins, 42 secs reading time)

Samsung's 5.3-inch "is it a tablet or smartphone" GALAXY Note has been rated the most effective ad for Q1 of 2012, according to a survey conducted by analyst firm Ace Metrix. The commercial is said to have achieved a higher score than ads from companies like Doritos and M&Ms, which made number two and three.

Samsung's GALAXY Note commercial wins most effective ad for Q1 | TweakTown.com

Based out of 950 points, the GALAXY Note commercial scored 686 points, this is based on respondents answers to questions regarding persuasion, relevance, and watchability, among other factors. The Doritos and M&Ms ads both scored an equal 671 each. Ace Metrix CEO, Peter Daboll, said in a statement to CNET:

It will be very interesting to watch how Samsung's continually impressive ads affect the company's marketshare vis-a-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung's advertising prowess.

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:electronista.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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