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Amazon is said to be testing in-app purchase system for Kindle Fire apps

Amazon is reportedly testing out an in-app payment system for Fire apps

By Anthony Garreffa on Apr 4, 2012 12:24 am CDT - 1 min, 0 secs reading time

It's being reported that Amazon are testing an in-app purchase system for their Kindle Fire tablet, which would give content providers and developers increased opportunities to monetize services. A move that most companies seem to be keen on lately.


A report from Businessweek has said that the new system had been piloted for the last month, and would allow users to buy both subscriptions and individual items from within mobile applications. Amazon would be something similar to other companies like Apple, and take a 30-percent cut of all revenue generated from in-app sales, which is the same amount that the company takes for the sale of apps.

Maria Ly, co-founder of fitness program provider Skimble, told Businessweek that the pilot is in its early stages, and that she is "very optimistic about it". The in-app system would give forms like Skimble an entire new market to intro packages and services to consumers within the apps, as while users are in the app itself, they're more inclined to buy related services and products. Ly is quoted in the report:

We really wanted to attack the Kindle Fire market, but also have access to the payment methods that support our business.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.


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