Hasbro's attempt to block the sale of the Transformer Prime tablet fails

Hasbro's lawsuit to stop the selling of Asus' Transformer Prime has failed.

@tracehagan
Published Tue, Mar 27 2012 1:32 PM CDT   |   Updated Tue, Nov 3 2020 12:29 PM CST

Transformers, robots in disguise. Well, in the case of Hasbro, it's "tablets in disguise." Remember how Hasbro sued Asus over its Transformer Prime tablet because of the name "Transformer?" Well, the judgement came in today in that case. The court decided that Asus can continue selling its Transformer Prime series because it does not infringe on Hasbro's trademark.

Hasbro's attempt to block the sale of the Transformer Prime tablet fails | TweakTown.com

The court found that Hasbro's trademark did not cover the Transformer Prime. One reason is because the tablet is not similar in use to any of the products manufactured by Hasbro and the likelihood of them getting confused is slim. Additionally, because the tablet does indeed transform (by way of its detachable keyboard), it was a suitable name for the device to have. Hasbro is, of course, free to appeal, but for now, the tablet is safe.

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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