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Microsoft pokes fun at self, calls Internet Explorer browser you love to hate

Microsoft releases a new campaign to try to gain Internet Explorer users back.

Trace Hagan | Mar 22, 2012 at 11:01 pm CDT (0 mins, 45 secs time to read)

It's no secret that Internet Explorer (Internet Exploder, as it's called by many) has been losing market share, mainly to FireFox and especially Chrome. We reported that Chrome overtook Internet Explorer, as far as market share was concerned, for a single day. It's not long before Chrome stays steadily in front of Internet Explorer. And Microsoft will have none of it.

Microsoft pokes fun at self, calls Internet Explorer browser you love to hate | TweakTown.com

Microsoft has launched a new marketing campaign to try and win back users and market share. "The Browser You Love to Hate" is the name of the new marketing campaign which focuses on making fun of previous versions of Internet Explorer to try removing Internet Explorer 9 far, far away from the previous versions. It's just the latest in what has become a somewhat apologetic marketing campaign. Check out the website for humorous and quirky pictures, social media testimonials, and videos like the one below.

Last updated: Apr 7, 2020 at 11:25 am CDT

Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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