Grammy's take in 40 million viewers, near-record ratings, CBS thanks the Web

Near-record ratings for this years Grammy Awards.

@anthony256
Published Tue, Feb 14 2012 1:21 AM CST   |   Updated Tue, Nov 3 2020 12:29 PM CST

This years Grammy Awards enjoyed a very tidy 40 million viewers, making it the second-largest audience that the Grammy's have ever enjoyed, a number that is up 50-percent versus the 2011 Grammy's. Why the huge 50-percent jump in viewers? Well, most would presume it has to do with Whitney Houston's untimely death the day before, but we also have the digital side of things pumping along.

Grammy's take in 40 million viewers, near-record ratings, CBS thanks the Web | TweakTown.com

Big, live TV events are huge on social networking sites such as Twitter and Facebook, where online chatter expands like nothing else, and this draws more viewers to TV, where they expand with even more chatter of said event. 2012's Grammy Awards saw 13 million "social media comments", says "social TV" tracker Bluefin Labs. That's more than even the successful Super Bowl, which had more viewers than the Grammy's.

CBS say they worked hard to generate online interest for the show, where they point to a fact that they attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. CBS say they attracted a peak of 165,000 concurrent viewers to the livestream of pre-Grammy's red carpet coverage on Sunday afternoon.

CBS also say they worked hard with artists, and Twitter to pump the show up on their own social networks.

NEWS SOURCE:allthingsd.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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