HTC to streamline their product line, wants quality over quantity

HTC to re-jigg its smartphone lineup for 2012, less phones, more quality.

Published Thu, Jan 26 2012 10:20 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

HTC do have a fair amount of phones on the market, and compared to companies like Apple where they can just push a handful of phones. HTC have a massive line up which is great for consumer choice, but also can come across as confusing.

HTC to streamline their product line, wants quality over quantity |

Considering there's the Titan, Sensation, Impressive, Trophy, ChaCha, and more, HTC have decided to cull this down and concentrate on quality of quantity. HTC U.K. and Ireland Executive Director, Phil Roberson, has told Mobile magazine that 2012 will see HTC rolling out a smaller number of quality devices, rather than unleashing countless indistinguishable smartphones. He says:

2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs. We have to get back to focusing on what made us great - amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.

How many smartphones do you think HTC have? 20? 30?

51 in total. Now you see why this list needs to be culled.


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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