Microsoft to stop attending CES after 2012

Microsoft to not attend CES after the 2012 show.

Published Thu, Dec 22 2011 4:39 AM CST   |   Updated Tue, Nov 3 2020 12:30 PM CST

Microsoft have announced that their attendance at CES 2012 will be their last, where on January 9 at 6:30PM, CEO Steve Ballmer will give his third keynote speech. Microsoft will continue to attend to connect with partners and customers, but won't deliver a keynote or schedule a booth.

Microsoft to stop attending CES after 2012 |

Microsoft have explained that CES simply doesn't gel with its marketing strategy. Microsoft asks:

What's the right time and place to make announcements? Are we adjusting to the changing dynamics of our customers? Are we doing something because it's the right thing to do, or because it's the way we've always done it?

Answering, they said:

Our product news milestones generally don't align with the show's January timing.

Microsoft have enjoyed a 20-year working relationship with the Consumer Electronics Association and despite the decision to not put in as much effort as they do, will continue working with that relationship. Microsoft will now take an Apple/Google path, as they both avoid CES as they like to offer direct communication, which is something Microsoft will now do.


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles