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Facebook are testing new coupon posts and ads

Facebook trialing new coupon deals, allows sharing too

By Anthony Garreffa on Dec 14, 2011 09:21 pm CST - 0 mins, 56 secs reading time

Facebook with their hundreds of millions of users, can pretty much do whatever they want and they've now started testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage.

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Users who notice the ad, or the page post, can click "Get Coupon." From here, it can be posted to a user's Wall, they'll then receive an e-mail from Facebook with the coupon and an option to share it with friends.

Facebook said that pages who are part of the limited test can offer discounts that customers can either redeem in-store or online. This new venture from Facebook is different to their Check-In Deals, which is a self-serve promotional tool that allows businesses to offer coupons to people who visit a location and check-in with Facebook.

Facebook Check-In Deals are also only available via mobile. Facebook says:

We think this test is complementary to the other products we offer businesses and we hope to learn more about how this might work for both merchants and customers.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:insidefacebook.com

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