Good Guy Intel has decided to help smaller companies build ultrabooks, with their end goal of making sure that the customer base has a wide selection of options to choose from. Flooding the market with ultrabooks will only combat the bigger players like Apple, but if Apple are selling next-gen 22nm Ivy Bridge-based notebooks, who is winning here? Oh wait, Intel, and... Intel.
Intel plan to help smaller companies build relationships with partners such as Foxconn, Quanta, and Compal. CNET published an article claiming this, and have also said that Intel will be wanting more machines released from Onkyo, Viewsonic, Mustek, Epson, Motion Computing, Positivo, and WiPro. Smaller brands don't always have the capabilities or resources to build ultrabooks, and this is why Intel are lending a hand to offer their support, contants and guidance.
Big players such as Dell, ASUS, Toshiba and Acer are already well on their way to the ultrabook goodness. Intel have also put $300 million into an "ultrabook Fund", which is set aside to develop critical features such as battery life, chassis design and the touch interface.