Technology content trusted in North America and globally since 1999
8,556 Reviews & Articles | 66,526 News Posts

RumorTT: Apple set to pit new MacBook Air series against ultrabooks

RumorTT: Apple set to revamp MacBook Air line, compete directly with ultrabooks

By: Anthony Garreffa from Nov 30, 2011 @ 22:28 CST

This rumor has made the rounds before, but now we have some more information on what Apple plan on doing with their new MacBook Air line. It looks like they'll want to be competing directly with the ultrabooks that are set to start taking over the world in 2012.


The new Air range will come in 11.6-, 13.3- and 15-inch sizes and is set to compete directly with PC-based ultrabooks, according to information by gathered DigiTimes from upstream supply sources. DigiTimes' sources state that upstream players have already started early production runs of the new MacBook Air models and that the 15-inch model in particular will combat the ultrabooks.

Apple will shortly reduce prices on their current MBA's in retail and online stores, to get rid of inventory for the arrival of the new Air's. We're already seeing price drops from online shopping site MacMall, which saw the 11.6-inch 64GB MacBook Air drop from US$999 to US$939.34, while Best Buy offering the same model at an even better price, US$849.99.

Related Tags