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Apple were fighting Target for fourth most-visited site on Black Friday

Apple had Target in its... target, for Black Friday sales

By Anthony Garreffa on Nov 29, 2011 05:27 am CST - 0 mins, 43 secs reading time

Black Friday has come and gone, so how did Apple fare? They were the fifth most-trafficked retailer on Black Friday, but were the only individual product brand to reach the top ranks among the major big-box retailers.


Apple were fifth only to some pretty large companies, consisting of Target, Best Buy, Wal-Mart and Amazon. This is according to a comScore report that analyzed online shopping trends the day after Thanksgiving. Andrew Lipsman, an analyst at comScore said:

Apple has not historically been in the top five - in fact, this is the first time I can remember.

He also added that Apple were "nipping at Target's heels," only registering a few percentage points lower in overall traffic. comScore's results include both Apple's site for retail, as well as iTunes. Apps, Videos, Hardware and Software are all included in the overall traffic.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.


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