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Kingston expect lower NAND prices will drive SSD sales into 2012

Kingston say that lower NAND prices will drive SSD sales in 2012

Anthony Garreffa | Nov 25, 2011 at 10:21 pm CST (0 mins, 47 secs time to read)

Kingston say that the adoption of Solid State Drives will be big in 2012, all thanks to lower NAND flash prices. Nathan Su, flash memory sales director of Kingston APAC spoke to DigiTimes, saying that the average pricing for 1GB of NAND flash memory should fall to $1 US shortly.

Kingston expect lower NAND prices will drive SSD sales into 2012 | TweakTown.com

Once this happens, we should see a drop in SSD prices and more systems receiving them as default. The other thing helping this is the mechanical hard drive prices that have skyrocketed since the floods in Thailand. Currently, SSDs are considered a niche product because of their high pricing.

Su has said that Kingston have enhanced their SSD lineup to target the 'entry-level' and 'medium range to high-end segments'. Kingston have also been moving their business focus to NAND flash products as DRAM memory becomes a smaller market that has very little profit margins. This is why we saw OCZ exit the memory market quite a while ago now.

Last updated: Apr 7, 2020 at 11:24 am CDT

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Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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