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Amazon is making "millions more" Kindle Fires than expected, huge demand is to blame

Amazon's Kindle Fire is popular, so popular that Amazon is making millions more after huge demand
By Anthony Garreffa from Oct 26, 2011 @ 0:44 CDT

Amazon is having to put production of the Kindle Fire into severe overdrive after seeing a huge spike in demand, according to Amazon's earnings report. Jeff Bezos said in a statement that Kindle Fire pre-orders are causing Amazon to increase capacity and produce "millions more" tablets than they have originally planned.




It looks like Apple's iPad will have a new, strong, very in-demand competitor. With a name like Kindle Fire, it will surely catch on and with Amazon having to produce "millions" more, this can only be a good thing for both Amazon and consumers. With some estimates pointing at as many as 3.4 million Android-powered tablets in the hands of customers, the "millions more" Kindle Fire's will definitely be causing a dent in Apple's numbers.


Brazos says:


In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned.


Amazon's Kindle Fire launches on November 15, and we should see some more details about it in the coming weeks.


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