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YouTube to spend $100 million for TV-esque content?

$100 million, the amount YouTube will spend to get TV shows on YouTube

Anthony Garreffa | Oct 4, 2011 at 10:00 pm CDT (0 mins, 49 secs time to read)

YouTube is finalizing deals with well-known personalities such as skateboarder Tony Hawk, and major media companies to produce original content for its popular website, as it seeks to become a next-generation cable provider that oversees dozens of free online "channels" with professional-grade shows. YouTube is putting $100 million into the deal, directly from cash advances to get some content produced. YouTube will recoup the funds from advertising revenue it sells against the content.

YouTube to spend $100 million for TV-esque content? | TweakTown.com

The Wall Street Journal mentions some potential partners such as: Tony Hawk, Warner Bros, News Corp's ShineReveille, FremantleMedia Ltd, BermanBraun, Electus, Everyday Health Inc, Iconic Entertainment LLC, DECA and Verso Entertainment. Oh, and, The Wall Street Journal "may produce news content for a YouTube channel".

The shows associated with some of the companies listed above include, X-Factor, Mob Wives and Ugly Betty - so we might just see similar shows produced for YouTube. Ad rates for YouTube are pretty low, which could pull advertisers away in droves from the cable-TV market.

Last updated: Apr 7, 2020 at 11:23 am CDT

NEWS SOURCE:techcrunch.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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