Are wings enough to save Vodafone and Red Bull? Well, we'll find out later this year when another mobile reseller enters the market in Red Bull branding. Vodafone has announced that it has signed up an MVNO (Mobile Virtual Network Operator) with a difference. The difference? Red Bull branding. This will bring Red Bull branded handsets, "competitive" tariffs" and access to Red Bull TV services through the handset, as well as exclusive ticket access to Red Bull events. Oh and probably, wings.
Red Bull isn't new to this mobile game however, they operate Red Bull MOBILE in Austria, Switzerland, Hungary, Belgium, Poland and South Africa. Red Bull MOBILE is slated to launch later in the year with pricing and handset offerings to follow.