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ASUS cuts back Eee PCs, only 350k sold in April, iPad is to blame. New 'killer' model coming soon

ASUS netbook sales are hurting, iPad is to blame

By Anthony Garreffa on May 10, 2011 09:50 pm CDT - 0 mins, 59 secs reading time

ASUS has felt some serious heat in its Eee PC line, mostly from tablet-based products like the iPad. ASUS sold just 350, 000 netbooks in April after tablets still "significantly impacted the demand". ASUS aren't taking this fight laying down, instead they're set to release a new "killer" Eee PC in June and also an ultra-budget model which should retail below $199.

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No details of the new Eee PC have been made but rumors are that it might include a dual-core Atom N570 or an AMD Fusion-based processor. ASUS are hurting in sales and whilst notebook sales are still relatively strong (3.1 million shipped notebooks by the end of spring) it's nowhere near as good as the numbers we see from Apple. Netbook sales are set to drop below 1.3 million shipped in the winter and this is primarily because of the iPad.

ASUS of course have their amazing Eee Pad Transformer and this could well change the way we see ASUS as a company, but only shipping 300, 000 Transformers in June is sure to hurt. Once these numbers start pumping out, ASUS will have a definite one-two punch with both the pricing of the Transformer and it's Android-powered Honeycomb goodness.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:electronista.com

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