15:33 US PST:
A very animated Russian just gave a great presentation on the optimization of mobile games. According to Oleg Strikov, NVIDIA Mobile Dev, developers should always follow the 1/200 ratio: the simplest of optimizations on your game can net you a 200% gain in efficiency.
Prikov explained to the audience the options available to developers for optimization- some not so desirable:
Look through all of your code- it's not the right way, I think. Add software counters- hour of work. NVIDIA Performance Tools- less than 3 minutes! Pretty Nice!
This last statement elicited some chuckles from the audience, as it had amusing symmetry to similar quotes from everybody's favorite fake Kazak, Borat. Entertainment aside, Prikov stressed the importance of avoiding premature optimization by utilizing the vat suite of performance tools that NVIDIA's developing platform offers.
No need to optimize from scratch- make some magic!
More photos in the Gallery.