Capcom announced today that they're rebranding Capcom Mobile as Beeline, which they evidently intend to be more of a social and/or causal gaming platform. Capcom mentioned that everyone's favorite, classic, extremely well-known Capcom games will continue to be released under the auspices of the Capcom brand, but something tells me that this announcement has more to do with non-Apple mobile platforms than Capcom is letting on. "Beeline"? Can anybody else think of any other apian-themed mobile platforms? Or I don't know- operating systems?
These days, everyone is trying to capitalize on social gaming in the wake of giants like Zynga, and I doubt Capcom is exempt from that temptation. I still see the rebranding as a harbinger of a future arrangement- but hey, who knows? It could all be a strange comical coincidence.
What do you think?
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