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Bulletstorm beta get leaked - elaborate marketing stunts for leaked games?

Bulletstorm beta get leaked - elaborate marketing stunts for leaked games?

Anthony Garreffa | Feb 18, 2011 at 7:45 pm CST (0 mins, 50 secs time to read)

Crysis 2 and Killzone 3 have each been leaked out to the internet and now Bulletstorm has joined them. Elaborate marketing stunt or behind the scenes leaks? Are leaked games the new cheap marketing stunt? These AAA titles will still sell in the millions so a few leaks isn't going to hurt them, right?

Bulletstorm beta get leaked - elaborate marketing stunts for leaked games? | TweakTown.com

EA has taken another hit with Bulletstorm making its way to torrent sites, with Xbox 360 and PlayStation 3 versions popping up online with only the former being confirmed to work. The PC version has not made its way out. 2011 has started with quite a few leaks, is it a coincidence? Or is it a different form of marketing? Instead of spending $30 million on an advertising campaign, maybe having 1 million people download your game is less of a hit? It gets the game into peoples hands and lets them brag about it to friends who might in turn not want to risk getting hit by the ban hammer for their consoles and rushing out to buy it?

Last updated: Apr 7, 2020 at 11:21 am CDT

NEWS SOURCE:techspot.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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