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Microsoft CEO says Xbox isn't a gaming console

Steve Ballmer gets quoted saying the Xbox 360 is not a gaming console

Anthony Garreffa | Jan 17, 2011 at 7:19 pm CST (1 min, 21 secs time to read)

Yes, you read that right. Steve Ballmer says the Xbox is not a gaming console. Steve was interviewed by USA Today and TechSpot has pulled what they thought were the top three questions and answers.

Microsoft CEO says Xbox isn't a gaming console | TweakTown.com

Q: You sold 8 million Kinects over the holidays, more than you expected. What differentiates it from other gaming consoles on the market?

A: Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body.

Q: But does the Microsoft brand resonate with that younger person who's looking at companies like Apple and Google thinking there is a so-called "cool factor"?

A: Maria, you go to your average 15-year-old boy, and he will say "I'll take an Xbox." I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics.

Q: What has stopped you from making really bold bets on technology? You've got more than $40 billion on the balance sheet. If you want to have substantial market share in smartphones, why not just acquire Research In Motion, maker of the BlackBerry?

A: We've made bold technology bets. We've bet on the Cloud and our Enterprise business; it's going fantastic. We made the bet on Xbox; we made the bet on Kinect. We bet on Bing and are growing like a weed in that business. So I feel pretty good about the bets. When do acquisitions make sense? That's a complicated subject.

Last updated: Apr 7, 2020 at 11:20 am CDT

NEWS SOURCE:techspot.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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