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Nintendo wants trademark for "On Like Donkey Kong"

"On Like Donkey Kong" could be trademarked

Shane McGlaun | Nov 11, 2010 at 12:04 pm CST (0 mins, 59 secs reading time)

Trademarks are very much like patents in that sometimes they are aimed at getting rights to things that are a bit out there. Nintendo is apparently trying to trademark a pop-culture phrase that just about everyone will recognize. The company has filed for a trademark with the USPTO for the phrase "On like Donkey Kong."

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That is a bit like a maker of foam fingers trying to trademark the phrase "pull my finger." The big monkey surfaced in arcade games back in 1981 and since then there have been several different games with Donkey Kong. The "On Like Donkey Kong" phrase is typically used for all sorts of reasons, none of them having to do with the game.

Nintendo wrote in a statement about the filing, "[On like Donkey Kong] is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it's used. In addition to Nintendo's use, it has been used in popular music, television and film over the years, pointing to Donkey Kong's status as an enduring pop-culture icon and video game superstar." I will be surprised if this phrase if given a trademark considering how generic it has become.

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:cnn.com
Shane McGlaun

ABOUT THE AUTHOR - Shane McGlaun

Shane is a long time technology writer that also covers lots of entertainment, cars, science and other topics that are suitable geeky. Shane has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. He wrote for TweakTown in the past covering tech news and laptop computers among other things. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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