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Nintendo wants trademark for "On Like Donkey Kong"

"On Like Donkey Kong" could be trademarked.

@ShaneMcGlaun
Published Thu, Nov 11 2010 12:04 PM CST   |   Updated Mon, Oct 19 2020 8:13 PM CDT
Trademarks are very much like patents in that sometimes they are aimed at getting rights to things that are a bit out there. Nintendo is apparently trying to trademark a pop-culture phrase that just about everyone will recognize. The company has filed for a trademark with the USPTO for the phrase "On like Donkey Kong."

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That is a bit like a maker of foam fingers trying to trademark the phrase "pull my finger." The big monkey surfaced in arcade games back in 1981 and since then there have been several different games with Donkey Kong. The "On Like Donkey Kong" phrase is typically used for all sorts of reasons, none of them having to do with the game.

Nintendo wrote in a statement about the filing, "[On like Donkey Kong] is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it's used. In addition to Nintendo's use, it has been used in popular music, television and film over the years, pointing to Donkey Kong's status as an enduring pop-culture icon and video game superstar." I will be surprised if this phrase if given a trademark considering how generic it has become.
NEWS SOURCE:cnn.com

Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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