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ATI brand being retired by AMD later this year

Internal research shows AMD a stronger brand than ATI"

@TweakTown
Published Mon, Aug 30 2010 10:23 AM CDT   |   Updated Mon, Oct 19 2020 8:13 PM CDT
The murmurs you have been hearing are now officially true; the ATI branding is being retired by AMD later this year. Products that have been sporting the ATI and Radeon/FirePro co-branding will now simply drop the ATI.

ATI brand being retired by AMD later this year 001 | TweakTown.com
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ATI has cited some extensive market research as the catalyst for the change, stating that "AMD preference triples when respondent is aware of ATI/AMD merger" and the "AMD brand is stronger than ATI vs. graphics competitors." This indicated "permission" to dump the ATI branding from video cards and fly them under AMD's flag. The change is expected to roll out with the new AMD cards coming out later this year; current cards on the market will not be renamed.

ATI brand being retired by AMD later this year 002 | TweakTown.com

NEWS SOURCE:techreport.com

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