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Microsoft ad execs forced IE8 design team to eliminate privacy features

IE8 was intended to be much more privacy oriented.

@ShaneMcGlaun
Published Mon, Aug 2 2010 10:04 AM CDT   |   Updated Mon, Oct 19 2020 8:13 PM CDT
For many years, almost every one used Internet Explorer from Microsoft, which had 95% of the market at one point. The IE market share is around 65% today and much of that has been taken by browsers like Firefox.

Microsoft ad execs forced IE8 design team to eliminate privacy features | TweakTown.com


Early in the IE8 design process the development team had big plans for privacy setting on the browser. The settings would have been integrated in a way that would have seen almost all users of IE8 completely blocking tracking software online.

This didn't sit well with the ad execs at Microsoft who saw it as a big hit to profits. The ad team won out and the security features turned into InPrivate browsing and are rarely used thanks to the fact that users have to turn the feature on each time the browser launches.
NEWS SOURCE:online.wsj.com

Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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