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Survey indicates big loss of customers if ISPs implement filters

Smaller ISPs, take note!
By: Steve Dougherty | Networking News | Posted: Jul 26, 2010 10:32 am

Results of a survey in relation to the Federal Government's voluntary filtering service have come out and while hardly surprising for us guys, all ISPs should certainly open their eyes here if they want to retain full weight their customer base.




The survey makes it clear that if a given ISP implements this filter, they can wave goodbye to a significant mass of their broadband customers, which for the big guns might not be so much of a concern, as shown by three of the major players; BigPond, Optus and iPrimus whom have voluntarily agreed to it, but for some of the smaller players in particular, could spell doom.


In answer to this question; "If your internet provider starts to filter content (blocking websites promoting illegal activities), would you move to one that doesn't?" on broadband comparison site, Compare Broadband, a whopping 75% of the 283 polled members said they would make the jump without a second thought.



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