Not only today did we launch the TweakTown Australian Edition, we are also launching the TweakTown USA Edition!
For the longest time, most people have believed TweakTown to be an Australian website. And while that is partly true - TweakTown is owned by Australian company - TweakTown has always focused on an international audience. Because the United States is one of the biggest English speaking nations in the world and we have only ever published in the English language, naturally many of our readers come from the USA.
Today we bring you the TweakTown USA Edition which is focused on the North American market. For readers of TweakTown, you won't see many changes. In fact, everything will stay exactly the same except for some fancy branding so you know where you are. These changes were mostly done due to the people we work with in making TweakTown possible.
Due to an old school way of thinking by some, it is often thought that the web is still regional and not international, i.e. not bound by borders. When we work with hardware companies and advertisers, they have budgets they work with that are for certain regions and countries. The introduction of TweakTown USA (and TweakTown Australia) will make it much easier for them to determine where their review samples go to and how they support us in terms of advertising.
For American readers though, your experience will also improve. Since TweakTown is made up of a mix of employees and contributors from USA, Australia, UK and Taiwan, we are able to deliver a vast mix of content. Now, for example, if we review a product that is only sold in Australia, you won't see that review on the USA Edition website and vice versa. The same goes for news, giveaways, press releases and everything else.
Once again welcome to the TweakTown USA Edition!