Microsoft's first Store opens Thursday

In timely fashion with the launch of Windows 7 this coming Thursday, Microsoft plans to open its first "Microsoft Store" in Scottsdale. To help gather the masses MS has decided to give the first 1,000 visitors free gift bags as well as tickets to an Ashley Tisdale concert set to kick off come 5PM.

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Every PC buyer on launch day gets a free HP printer and a copy of Office 2007 Home & Student. The strategy partly mirrors Apple's tendency to offer concerts at flagship stores as well as its giveaways, though the Mac producer rarely offers special discounts.

Microsoft is known to be patterning its store design closely after Apple retail with answer bars and open spaces but with an emphasis on customization as well as all of Microsoft's main product lines, including Windows Mobile, Xbox 360 and Zune.

Last updated: Apr 7, 2020 at 11:15 am CDT