Samsung takes a shot at Apple Maps in its latest advertising campaign in Australia
Samsung isn't missing a chance to take a shot at its fierce rival, Apple. A marketing campaign has popped up in Australia, where the police have issued a warning that Apple Maps may put your life in danger, at least if you're trying to reach the city of Mildura.
Apple Maps instead leads you to the middle of a national park, which just happens to be in a really hot part of the country with limited water. With it being summer Down-Under, this is a bit of a problem. As you can see in the picture above, Samsung has placed a 4x4 SUV in Sydney, Australia, with a tent and sign next to it.
"Oops, should have got a Samsung Galaxy S III. Get navigation you can trust," the sign reads. Is this a good marketing campaign? What are your thoughts on it?
FreedomPop to provide 1GB free 4G internet with Hub Burst modem
FreedomPop made waves by producing a case that provided an allotment of free 4G data to iPhone and iPod Touch users, with the option to purchase greater amounts of data. The case, a rather cheap device, used the Clearwire 4G network to provide the internet. Now, FreedomPop is doing it again, this time with home internet.
The company has just announced pre-orders for its new device called the FreedomPop Hub Burst, a modem that uses the same 4G network to provide internet for your home. The modem could ship as early as next month and will come with 1GB of free 4G data per month, again utilizing the Clearwire WiMax 4G network.
For $10 a month, users can get 10GB of data, or a pay-as-you-go option that works out ot be $5 per GB. Here, the choice is clear that anyone using more than 3GB of data should opt for the $10 plan. Since it relies on a wireless connection, the ping may not be as great as your DSL or cable connection, but it sure is a heck of a lot cheaper.
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Arduino Esplora, the first open source gaming pad!
Meet the Arduino Esplora, an open source Arduino Leonardo based gaming pad that can be used in DIY Gaming projects, to control robots or just about any other project where a hand held controller is needed. Sporting an Atmega32U4 AVR microcontroller with 16 MHz crystal oscillator and a micro USB connection capable of acting as a USB client device, like a mouse or a keyboard.
With 32 KB of memory (with 4 KB used for the bootloader) and a 3 axis acceleration on board we are sure that there will be some awesome games configured to support this controller. The Esplora can appear as a generic keyboard and mouse, and can be programmed to control these input devices using the Arduino Keyboard and Mouse libraries.
"To facilitate writing sketches for the Esplora, there is a dedicated library that contains methods for reading the sensors and writing to the outputs on-board. The library offers high level methods which provide pre-processed data, like degrees Fahrenheit or Celsius from the temperature sensor. It also enables easy access to the outputs, like writing values to the RGB LED." We can't wait to see someone playing Angry Birds on their 10" tablet using the Arduino Esplora as the control device!
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Nintendo Wii U is the most energy-efficient of the current consoles
The Nintendo Wii U has been out for a few weeks now, and there have been some more interesting tests run on Nintendo's next-gen console. With no increase in actual processing power over the current-gen Xbox 360 and PlayStation 3, where can we see some improvements? Efficiency.
Performance per watt numbers show Nintendo have the lead, where the Wii U offers some of the same graphical capabilities and gameplay experiences that the current Xbox 360 and PS3 offer, but at much lower power consumption numbers.
The Wii U is slimmer than the just-released PlayStation "Super Slim" model, but offers the same performance (and sometimes better) in terms of resolution support, and lower power consumption numbers by a decent amount. During the FIFA 13 Demo, the Wii U only consumes 32w of power compared to the Xbox 360S and PS3 Super Slim with 76.5w and 70w, respectively.
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Microsoft's latest ad takes swipe at competition, says they have more Windows licenses sold than Android, iOS and OS X combined
Another week, another ad from Microsoft trying to push their latest operating systems. The latest ad is titled "Windows 8: Introducing a New World of Apps", which goes for two minutes and tries to show off the fact at just how powerful their new OS is, and can be for the future, all while swiping their claws at Apple and Google.
There are some quotes MS use within the ad, such as "A worldwide app store with over 1 billion potential users!". Yes, Microsoft, welcome to all the other app stores. Also, "Over the last 2 years, more Windows licenses have been sold than Android, iOS and Macs combined". Again, a great statement - but MS are hurting compared to Google and Apple's complete stranglehold on the mobile market right now.
The video seems suited to developers, so much so that if they weren't already coding for Windows, they should because there's endless possibilities with the platform.
Next-gen military drones to sport 'death-ray' laser
It looks like the US skies are about to get a little scarier, with next-generation military drones being unveiled by a top US manufacturer. These new unmanned aerial vehicles (UAVs) will sport an ultra-light laser, which is capable of reportedly destroying an object at the speed of light - yikes.
Someone close to the High Energy Liquid Laser Area Defense System (HELLADS) told Time magazine "it would give us an unlimited magazine".
The Defense Advance Research Project Agency (DARPA), over the last four years, have handed contractor General Atomics over $60 million to develop, and then scale the HELLADS project, which contains a very powerful 150kW laser. Lasers available at that strength contain the power to destroy an incoming rocket or plane, but are very big and heavy - meaning they're only capable of being deployed on stationary defense systems.
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Google experienced a bit of downtime for its Gmail, Drive, and API services
Google experienced a bit of downtime across a few of its services today, a rare occurrence for the web giant. From about 9:30a.m. to 11:30a.m., Google's Mail service experienced a "Service disruption" meaning that some were able to access the service and some couldn't. I happened to be in the group that didn't experience any issues.
Alongside the Gmail outage, Google Drive experienced a very brief piece of downtime from 9:42 a.m. to 9:45 a.m. About an hour after Gmail was fixed up, Google's Admin control panel / API experienced an outage from 12:50 p.m. to 2:34 p.m. The control panel is that of the Google Apps and is mostly used by businesses.
Some reported that Google Chrome crashed while this outage was affecting Google's services. People who experienced the crash said that they were signed into Google Chrome. It's not clear how the two are related, but usually programs are designed to not fail if another component does. Clearly, this isn't the case with Chrome.
Google lets you check out the Earth at night using NASA's "Black Marble" image
Thanks to a bit of collaboration between Google, NASA, and NOAA, everyone can now browse around the Earth at night using Google Maps. All of the typical controls work just like they do in Google Maps and the image is built on top of Google Maps. If you zoom in too far, you'll see the normal Google Maps.
The image is from the same angle as NASA's Blue Marble photo and is composed of imagery taken over nine days in April 2012 and 13 additional days in October 2012. According to NASA, "It took 312 orbits to get a clear shot of every parcel of Earth's land surface and islands."
It doesn't look like an official Maps feature, and Google hasn't indicated any plans to make it such. If you want to check out the awesome map, or maybe what your city looks like at night from above, you can head over to Google's website and scroll around.
Google's Android malware scanner pitifully bad, only detects 15.32% of samples
With the release of Android 4.2, Google started including a malware scanner that was designed to warn users if an app tested to be a possible malware app. A computer scientist at North Carolina State University decided to put the scanner to the test and found some interesting results.
Xuxian Jiang found that just 15.32 percent of samples were detected as malware. Jiang used a new Nexus 10 tablet and exposed it to 1,260 different malicious apps. Sadly, the built-in detection system detected just 193. He then pitted the Google system against anti-virus apps from the big names: Avast, Symantec, and Kaspersky .
He found that the third-party apps detected 51 percent to 100 percent of samples picked from the 49 malware families. Google's service found just 20 percent of the same samples. He notes that Google's method of detection can be easily bypassed. Google uses a cryptographic has signature of the app to identify those that have been found to be malicious. .
Mac Pro best candidate to be Apple's "Made in USA" Mac product
Tim Cook has said that Apple is investing $100 million to build one of its Mac lines exclusively in the US. But just which Mac line will it be? Cook didn't specify, but there are certainly some clues that lead us to a likely candidate. Apple will most likely build (drum roll please!) the Mac Pro line of Macs in the US.
First off, $100 million for a factory will yield a factory with about 200 people and be capable of building around 1 million units a year. Apple sells less than 1 million Mac minis and less than 1 million Mac Pros every year. Tim Cook et al has indicated that a new Mac Pro line is coming in 2013.
The Mac Pro is much heavier, and thus more expensive to ship, than the Mac mini. Also, the profit margin on the Mac Pro is much higher as they retail from $2,500 to $3,800. This higher profit can easily absorb the increase in costs to produce. They are also the easiest Mac to produce and customize.
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