MySpace has seen better days. And months. And years, for that matter. After eliminating "major redundancies" to the tune of about 500 positions, MySpace's company profile is beginning to resemble more and more their color scheme: black and blue all over.
Everyone is pointing the finger at Facebook, the White Whale of social media- and they're all correct. Facebook's success has overshadowed MySpace for the last two years, if not longer. It got to the point where CEO Mike Jones was forced to admit in November of 2010 that MySpace couldn't compete anymore, would be rebranding itself as a social media entertainment destination of sorts. For all of you keeping track, Yahoo pulled a similar maneuver in the past few years when it failed to stack up to Google in Search- they repositioned themselves as an entertainment news site. And furthermore, if anyone reading this is old enough to remember AOL when it didn't own like 23498 blogs, they did pretty much the same thing when their subscription service tanked (you know, when people realized they could just download an internet browser?).
Despite the repositioning efforts which netted the implacable MySpace 95 million unique users, its reported that the site went from 73 million to 63 million unique users in a four-week span between January and February.