Valpak has got a brand new bag. And it's not a giant blue bag stuffed with coupons, either. It's a mobile augmented reality channel that uses geo-locational user information to display mobile-based deals in or near your vicinity.
With the recent success of Groupon and LivingSocial, it does not come as a surprise that Valpak entered the mobile arena, especially after launching an iPhone app. Unlike a normal app, this one is in full Augmented Reality, so you actually perceive mobile coupon deals overlaid onto the physical world, i.e. wherever you're pointing your smartphone.
The feature runs on junaio, a free application for the iPhone and Android. The Valpak channel uses the navigation features of junaio channels, utlizing a user's surroundings to supply them with relevant hyperlocal information. Here's a demo from Valpak telling you how to use the app:
It's that easy folks.