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Apple goes crazy in ad spending in 2010 - even Don Draper is impressed

Anthony Garreffa | Business, Financial & Legal | Wed, Oct 27 2010 7:02 PM CDT

Apple's fiscal 2010 report is out (10-K form) - the document is filled with information and details on the state of Apple's business - one big flashing light is just how much Apple spend on advertising in 2010.

Apple goes crazy in ad spending in 2010 - even Don Draper is impressed | TweakTown.com

In previous years, Apple spent $467 million in 2007, $486 million in 2008, $501 million in 2009 and this year Apple have spent an astonishing $691 million on advertising alone - a $190 million increase from last year alone. Even more surprising, Apple is continuing their trend of lowering the percentage of revenues spent on advertising.

While $691 million is a lot on advertising - keep in mind Apple had total revenues of over $65 billion - this equates to around 1 percent of their revenue, spent on advertising. Last year, that percentage was 1.37 and in 2007 it was 5 percent.

Continue reading: Apple goes crazy in ad spending in 2010 - even Don Draper is impressed (full post)

Snakebyte Premium Remote for Wii has MotionPlus built-in

Shane McGlaun | Gaming | Wed, Oct 27 2010 2:12 PM CDT

If you are a Wii gamer, you probably have a MotionPlus accessory that you use for some of your games. I think that we can all agree that having that MotionPlus accessory sticking off the end of your controller isn't the ideal way to get better control in your games. Nintendo is working on a new controller that has MotionPlus built-in. Sunflex has announced the Snakebyte controller claiming the title of first third-party controller to integrate MotionPlus.

Snakebyte Premium Remote for Wii has MotionPlus built-in | TweakTown.com

The official name for the Wii Remote is the Snakebyte Premium Remote XL+ controller for Wii with Motion Plus. That is a seriously long name for a controller. The Snakebyte supports up to four players just as the normal Wii Remotes do. It also has an integrated speaker, memory settings, and vibration effects just as the factory controllers do.

Continue reading: Snakebyte Premium Remote for Wii has MotionPlus built-in (full post)

Razer unveils new Anansi Expert MMO gaming keyboard

Shane McGlaun | Peripherals | Wed, Oct 27 2010 1:00 PM CDT

On the short list of notable gaming peripheral makers along with Logitech is Razer. The company has been crafting weapons for gamers for years now and has offered a mouse specifically for MMO gamers in the past with lots of buttons and macro features to make play more fun. Razer has now announced a new gaming keyboard called the Anansi Expert MMO gaming keyboard that is designed specifically for the MMO gamer.

Razer unveils new Anansi Expert MMO gaming keyboard | TweakTown.com

The keyboard has seven thumb-based modifier buttons that allow the player to increase their command count from the roughly 12 most keyboards offer to seven times that amount. The keyboard supports over 100 programmable keys and has macro recording on the fly during play. The keyboard supports up to 20 different profiles for individual games or for each player avatar at the press of a button.

Continue reading: Razer unveils new Anansi Expert MMO gaming keyboard (full post)

HP Envy 17 3D notebook now shipping direct from HP

Shane McGlaun | Laptops | Wed, Oct 27 2010 12:08 PM CDT

I think that 3D has been one of the most talked about (and perhaps over talked about) new technologies for the home theater and computer user this year. The thing that is so strange to me is that 3D on the computer is far from new. Gamers have had 3D drivers for years for gaming despite the huge influx of new 3D machines hitting the market this year. HP unveiled the cool Envy 17 3D notebook a while back and the machine is now shipping.

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If you want to get your hands on the thin and powerful Envy 17 3D notebook prices start at $1599.99 and the machines are shipping right now directly from HP. The base configuration gets you a Core i7-720QM CPU, HD 5850 graphics, 6GB of RAM, 500GB of storage, and a 17.3-inch 1080p 3D display. The 3D machine also ships with HP's active shutter 3D glasses for enjoying those 3D effects.

Continue reading: HP Envy 17 3D notebook now shipping direct from HP (full post)

Sceptre E420BV-F120 42-inch LED backlit HDTV launches

Shane McGlaun | Displays & Projectors | Wed, Oct 27 2010 11:04 AM CDT

Sceptre is generally associated with small screen TVs and display for computers. Most of its offerings that are for watching TV can be used as a computer screen as well. Generally, the company is associated with displays for computer users that have interesting case colors like chrome or pink. The company also makes dedicated TVs as well with its latest offering being the new 42-inch LED TV you see below.

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The new TV sells for $1299 making it affordable considering the huge amount of connectivity the set has and the fact that it is LED backlit. The screen offers full HD 1080p resolution and has a 6.5ms response time. Response times don't mean much, but the screen should be fast enough to have no issues with motion blur when gaming or watching your favorite shows.

Continue reading: Sceptre E420BV-F120 42-inch LED backlit HDTV launches (full post)

iBUYPOWER offers up three new gaming desktops with AMD 6800 video cards inside

Shane McGlaun | | Wed, Oct 27 2010 10:02 AM CDT

Each time a new video card hits the market we can expect a rush of individual companies tossing their own branded versions of the card onto the market and computer makers announcing new systems using the video card. This is the case with the AMD HD 6800 family video cards that were unveiled last week. The cards are now being crammed inside some nice gaming rigs from iBUYPOWER.

iBUYPOWER offers up three new gaming desktops with AMD 6800 video cards inside | TweakTown.com

iBUYPOWER has a wide range of machines that span the gap from affordable gaming desktops and notebooks to high-end machines that only well-heeled gamers can afford. The newest additions to the line are affordable machines and include the Gamer Mage D295, the Gamer Mage D335, and the Gamer Paladin F820. The D295 is an AMD powered rig running a liquid cooled Athlon II X4 640 CPU, 4GB of RAM, and the new HD 6850 video card. The desktop also has a Blu-ray drive inside and a 700W PSU for $899.

Continue reading: iBUYPOWER offers up three new gaming desktops with AMD 6800 video cards inside (full post)

Qantas goes bananas for Apple for airport lounges

Anthony Garreffa | Business, Financial & Legal | Tue, Oct 26 2010 11:00 PM CDT

Qantas announced yesterday it's plans to go "Apple-only" on it's frequent flyer lounges around Australia - giving travellers access to the "latest generation Mac's" in a national roll out.

Qantas goes bananas for Apple for airport lounges | TweakTown.com

Alan Joyce, chief executive of Qantas said that the Apple desktops would be available immediately in the Qantas club facilities and that it would be rolled out in other cities by the end of 2010. He said, "We are launching Sydney Qantas Lounges with the new technology from today; Adelaide, Brisbane, Canberra, Melbourne and Perth from November; and Alice Springs Cairns, Darwin, Hobart and Townsville from December."

Continue reading: Qantas goes bananas for Apple for airport lounges (full post)

Vodafone scores exclusive for HTC Desire HD

Anthony Garreffa | Mobile Devices | Tue, Oct 26 2010 9:20 PM CDT

Last night at the Astral Bar in Sydney's Star City Casino - VHA general manager of Devices and Pricing, Ross Parker confirmed that Vodafone Hutchinson Australia would have exclusivity rights to the HTC Desire HD forever - this, he confirmed.

Vodafone scores exclusive for HTC Desire HD | TweakTown.com

The Desire HD is the big brother to the popular HTC Desire handset - which when launched earlier this year was an exclusive to Telstra's Next G network - it ended up being very popular. With the launch of the Desire HD, it will hopefully continue the success and popularity that sometimes can rival the iPhone and now VHA will have that exclusivity.

Continue reading: Vodafone scores exclusive for HTC Desire HD (full post)

iDOS emulator appears, then quickly disappears from App Store

Don Lynn | Mobile Devices | Tue, Oct 26 2010 9:16 PM CDT

iOS fans had the brief opportunity to score a sweet app this morning before Apple quickly pulled it away. iDOS, a DOS based emulator, was briefly released and then yanked from the Apple Store, but not before quite a few people got their hands on it and were using it do run things like Windows 3.0 and some old school Space Quest.

While I'm sure many of you are pretty gleeful at the thought of Steve Jobs tripping out about Windows running on an iPhone, there is precedent for the app being pulled due to it being able to interpret and run executable code. If you weren't one of the lucky few to get your hands on the app, you'll have to turn to either a jailbreak or a developer account to get it going via the sourcecode here.

Continue reading: iDOS emulator appears, then quickly disappears from App Store (full post)

Android market now has over 100k apps - still sparring with Apple

Anthony Garreffa | Mobile Devices | Tue, Oct 26 2010 8:01 PM CDT

Google's Android is slowly getting popular, with the help of multiple handsets it is gaining traction throughout the world as competition for the once lone soldier of the battlefield, Apple's iPhone.

Android market now has over 100k apps - still sparring with Apple | TweakTown.com

Google has announced it has hit the 100, 000 apps milestone - surpassing the number of apps on competing stores from BlackBerry, Nokia or Palm. Even with 100k apps, they're still number 2 in the market, to the iPhone with over 300k.

It has taken Google 20 months to get to the 100k milestone, where it took Apple 16 months to get to the same 100k mark. The more popular the Market gets, the more work Google will have to do to it's Market to keep everything in good order. Consider that it takes a developer and average of 6 minutes to get an App into the Market, compared to *four days* on Apple's App Store - how is it that Google are falling behind in the number of Apps they host?

Continue reading: Android market now has over 100k apps - still sparring with Apple (full post)

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