One of the most attractive selling points on the is that its huge assortment of buttons are infinitely customizable, adding in a touch of the kind of macro peripherals we see at esports tournaments. But now it looks like custom button mapping is coming to all Xbox One controllers after all.

Xbox exec Mike Ybarra--the Microsoft vet who's responsible for helping developing OneCore, Xbox One's custom Windows 10 kernal--innocuously broke the news in a response to a fan query on Twitter.

Ultimately it looks like Xbox One fans aren't too happy about having to shell out $150 for a function they believe should be stock. So far Microsoft has done a splendid job using fan feedback to shape the future of the Xbox brand, and this is no different. While there's no timeline other than the maddeningly vague "soon", I'm guessing it'll be introduced with the Xbox One's huge Windows 10 update in November.

Cupertino tech titan Apple has yet to be dethroned as the world's most profitable brand and continues its global dominance for the third year in a row.

According to new 2014 rankings published by Interbrand, Apple's total value has shot up by 43% for an estimated brand value of $170,276 million. The second place competitor, Google, sits just $50 million shy from breaking Apple's three-year streak at an estimated value of $120 billion. Microsoft is in fourth place with a brand value of $67 billion increase of 11%. Despite being a world leader in tech, Samsung sits at a cool seventh place with 0% gains and a brand value of $45 billion.

With its new line of iDevices including the iPhone 6S and iPhone 6S Plus, the 12.9-inch iPad Pro and even a smartring prototype, Apple is poised to continue its reign for 2015. Google has taken aim at the throne with its new Nexus 5X and Nexus 6P handsets that feature Project Fi network support.

Facebook and French satellite provider Eutelsat have teamed up to transmit free internet to large portions of Africa via orbital satellite.

With the help of Spacecom, the duo has secured the entire Ka-band payload of the AMOS-6 geostationary satellite which will transmit the signal. The AMOS-6 is configured with "high gain spot beams covering large parts of West, East and Southern Africa" as well as "high throughput satellite architecture" that ensure cost-effective, Direct-to-User internet access for Africans. Both Facebook and Eutelsat will split the broadband capacity, and the satellite is scheduled to launch in the second half of 2016.

"Facebook's mission is to connect the world and we believe that satellites will play an important role in addressing the significant barriers that exist in connecting the people of Africa," said Chris Daniels, Vice President of Facebook's Internet.org. "We are looking forward to partnering with Eutelsat on this project and investigating new ways to use satellites to connect people in the most remote areas of the world more efficiently."

Back in August, the creators of Pokemon ruthlessly slapped a copyright infringement claim on a good-natured Pokemon celebration. The party was to be held at PAX and was totally unofficially and not sanctioned or sponsored by The Pokemon Company.

Like Nintendo, the company has a very black and wide approach to what it considers copyright infringement and really doesn't ever make consolations. So naturally the Pokemon Company pressured and threatened Larkin Jones, the event organizer, with legal action. Jones canceled the event and cooperated. But now the Pokemon creators demand Larkin pay a $4000 fine for using copyright images like Pikachu on the fliers. Jones just doesn't have the cash to pay it, and has turned to a Go Fund Me campaign to raise the funds. This led to more than a hundred gamers coming together and pledging their support, and Jones raised the money in just three days.

"The day before the PAX party, Pokemon sued me. Without even a cease and desist. Totally didn't expect that,"

In a move that surprised absolutely no one, Twitter's board of directors has officially named Jack Dorsey as acting Chief Executive Officer of the social media giant.

As one of the original founders of Twitter, Dorsey was called back to action after ex-Twitter CEO Dick Costolo stepped down back in June. Within five months after being appointed to interim CEO, Dorsey reprised his role as acting CEO of the company--a position he previously held from 2007-2008. Interestingly enough, Dorsey will actually simultaneously stand as CEO of both Twitter and Square and also maintain his position in Disney's board of directors.

The official SEC filing notes that Dorsey won't be compensated for running the company, and Twitter has no future plans to pay him. This is largely due to the fact that as a co-founder, Dorsey owns a huge portion of company shares. "There are currently no plans to provide Mr. Dorsey with direct compensation for his role as Chief Executive Officer," reads the release.

AMD teased that its dual-GPU beast was coming earlier this year, but now we're beginning to hear talk of a "Radeon R9 Gemini' shipping from AMD's HQ in Canada.

The Radeon R9 Gemini will most likely arrive to us as the Radeon R9 Fury X2, as it can't succeed the Radeon R9 295X2 because of its name - where if it was the R9 395X2, people would think it features two R9 390X GPUs, versus the Fiji GPU found on the Fury X. The dual-GPU card should feature two fully-enabled Fiji XT cores, the same found on the Fury X, with 4GB of HBM each.

AMD would have the most powerful single video card solution on the market with this card, where it would easy beat the pants off of a GTX 980 Ti or Titan X from NVIDIA. As for pricing, we should expct somewhere over $1000, and most likely headed into the $1199 or so price point. As for availability, we should hopefully hear about this card in the very near future.

What better to make sensationalist media outlets perk up and blame real life violence on video games other than this realistic Grand Theft Auto IV (GTA 4) mod? This 'ultra graphics mod' is named 'SG ENB v2.0 [1.0.4.0] and sets out to turn GTA 4 into a hyper-realistic, action packed, real-world experience.

The video above showcases simple gaming actions which take place with the help of an NVIDIA GTX 970 running at 2560x1440, but there's no saying what will happen to your precious framerate when the going gets tough and RPG's start flying.

This mod joins the plethora of GTA IV and Skyrim enhancers that reiterate why enabling gaming communities to make expansive mods is such a good thing. If you're wanting a higher resolution look at the screenshots, click on the images below or head here for the full album. There's nothing else to say here other than: enjoy the photos.

Currently set at 50% off ($4.99) for a limited time, Tweetbot 4 has now seen iOS 9 support. This application is useful for things such as syncing your timeline across all apple devices, muting users, hashtags, sources or keywords and more. The issue with this update is the forced purchase - no matter if you have Tweetbot 3 or not, you're still going to have to pony up the dollars.

Version 4 has added iPad support, landscape support on iPhone and iPad, split view multitasking, notification quick reply and more. Officially released on October 1, this version is iOS 9.0+ only, users looking for an older iOS supported version will need to look into Tweetbot 3.

Just a few days after release this app already has a 4.5-star rating across 733 reviews in total and if you're worried about space constraints this app checks in at a small 6.8MB. With the discount being upheld for a limited time only, you should pounce before the price goes up if this app interests you.

When you think about profits in the music industry, you'd think that by now the likes of Spotify and Pandora would be making hundreds of millions of dollars - but in reality, they don't.

According to the Recording Industry Association of America (RIAA), music streaming revenue has increased by 27% year-on-year, while vinyl sales have jumped 52% in the same period of time. In the first half of 2015, vinyl sales made $222 million while streaming revenue hit $163 million. Apple Music isn't included in these results, so the streaming side of things will see an uptick when Apple gets onboard.

According to data analyst Joshua Friedlander: "Overall, the music industry has become the most-digital in terms of all traditional media outlets - magazines, newspapers - in terms of transition. There is more optimism out there than there was. Two-thirds of the market is still physical [CDs]. It used to be monolithic. Now it's a mix of things, a revenue diversification that makes a more stable source to grow off of. [Streaming] services have mostly grown through word of mouth. There hasn't been a big Spotify advertising push. When you get a player like Apple involved, that really generates a whole new level of awareness".

We know it's coming, and we can't wait - NVIDIA begins showing off more and more of its new Pascal architecture, teasing the HBM-powered Pascal GPU at GTC Japan 2015 recently.

The last time we saw Pascal was when NVIDIA CEO Jen-Hsun Huang showed off a prototype board at GTC 2015 in March, but now we're seeing a slightly different Pascal GPU board than we saw earlier this year. The board features an actual Pascal GPU now that it has taped out, with the consumer GeForce card to feature a huge 16GB of HBM2 while the professional side of things will bump things up to 32GB of HBM2.

The design of the board is very similar to the Fiji-powered cards from AMD, as NVIDIA's Pascal chip is on a similar interposer to AMD. It looks slightly bigger, but we should expect the Pascal-powered cards to blow the doors off of the Fiji-powered cards from AMD. We will see DirectX 12 support, around 17 billion transistors, a 4096-bit memory interface, and so much more. Expect more news on this as we get closer to the New Year.