Popular retailer Target is still struggling with a public backlash following a data leak that left 40 million customers affected, with in-store customers having debit and credit card information exposed.
Since the breach happened, there has been constant backlash, with editorials already wondering if the company will be able to successfully bounce back. Ultimately, I think the company will be able to recover and make it up to customers, but it's going to take time to mend the fragile relationship.
There is something else that is often overlooked when we hear of an information data breach: the banks that are supposed to protect customers.
I have a checking account with U.S. Bank, which has multiple locations near my geographic location, and have a checking and credit card with Navy Federal Credit Union. I found NFCU communicated information quickly and efficiently, along with the bank's "zero liability"� rule and automatic fraud detection filters in place keep me protected. It's important to demand the most from our bank, because they ultimately are supposed to protect us if data breaches and credit theft take place.
Here is a published resource that covers what some banks are doing to lend a hand.