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Apple Watch has great opportunity to kick start wearables movement

By: Michael Hatamoto | Posted: Mar 21, 2015 10:26 pm

The wearables market has received a lot of attention from casual consumers and business workers, but it has been the Apple Watch that has garnered the most hype. The uber pricey smartwatch won't be released until next month, but has already increased interest in the wearables market.




Here is what Apple CEO Tim Cook said after unveiling the Apple Watch: "We love to make technology more personal," and hopes the Apple Watch "works seamlessly with the iPhone," while working as a "comprehensive health and fitness device."


It turns out 40 percent of current iPhone owners are interested in the Apple Watch, according to a Reuters/Ipsos poll. However, the same survey found that 69 percent of American consumers overall don't appear to be in a big rush to make a purchase.


"But I believe Apple's smartwatch will provide the necessary momentum to get people using wearables, in spite of all the naysayers," said Daniel Burrus, tech futurist, in an editorial published on CNN Money.


"It will only take a small percentage of Apple fans to buy a smartwatch to create massive sales numbers. In addition, prospective buyers are likely to be influences by social media as their friends and family members post information about their smartwatch usage."


When the Apple Watch is released next month, it will be exciting to see how many consumers rush to purchase the long-awaited smartwatch. Will you buy one?

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