Happy Data Privacy Day! In case you missed it, January 28 is Data Privacy Day, and the National Cyber Security Alliance (NCSA) launched its "Perceptions of Privacy Online and in the Digitally Connected World" survey.
The survey found that 87 percent of people are somewhat or very concerned that their personal information is shared with a third-party without their consent or knowledge. In addition, two-thirds of Americans would be willing to give up discounts and less personalized content if they are able to keep their personal information private.
"In short, what this study shows is that Americans care deeply about their privacy," said Michael Kaiser, executive director of the NCSA, in a statement."While a great knowledge gap exists about how information is collected and how technologies interact, businesses can build consumer trust by being clear about data collection and use. As we become more and more reliant on technology, it is crucial to effectively educate everyone about how to be safer and more secure online."
It could be widespread surveillance courtesy of the NSA, GCHQ and other spy programs, or massive data breaches and incidents, but a growing number of users want more Internet privacy. It will remain a constant battle and it seems that the people are losing this battle right now.
(Image courtesy of ThreatMetrix)