In honor of the start of the second season of MasterChef Junior tonight on Fox, I wanted to give kudos to super chef Gordon Ramsay's excellent social media skills.
Ramsay has 1.98 million followers on Twitter (@gordonramsay), and is quite active on the social media network, with more than 10,200 total tweets. Ramsay's Facebook page has more than 3.3 million likes, and it only takes minutes before his shared comments, links, images, and videos have thousands of likes from followers.
It's not all about shameless self-promotion, as he frequently tweets and posts Facebook updates about his personal life, including his love of triathlons, intense passion for good food, and his family.
For PR and marketing reps, observing how Ramsay uses social media offers tidbits that can be used by others in their social media campaign. Ramsay doesn't do anything overly complicated on social media; instead, he typically chooses light-hearted updates about where he is and what he has been up to. It's a lighter side to the person that seemingly is always featured on TV shows yelling at everyone in sight.
Also worth noting, Ramsay was quick to put the owners of Amy's Baking Company, a restaurant on his Kitchen Nightmares show, on blast for responding to "online bullies." If nothing else, Ramsay knows the type of online carnage any public figure or company should work to avoid while interacting with critics. Ramsay chooses to interact with his fans and ignore any type of criticism or negative comments rather than engage with trolls.
(Image courtesy of Next Level Guy)