So, what is Project Athena? Well, Intel sent out surveyors into the general public and determined the new and changing needs of those who use Intel products. In short, they learned that the use-case for notebooks has shifted and changed over time, and that notebooks need to provide more joy and usefulness to the general public.
Intel has worked with their industry partners to ensure minimum standards for new notebooks, including incorporating AI, allowing people to zone into tasks, and reliably lasting the entire day.
The new notebooks will be working for you rather than requiring your upkeep of the system, and they will offer the latest in connectivity and reliability when it comes to being online and reachable.
While these target specifications are aimed for 2019, it might take many more years to fully implement what Intel is aiming for. The targets Intel has set, such as 16+ hours of video playback are very far-reaching, but with Ice Lake, they should be possible.
Project Athena also aims to bring quantitative aspects of computing into the qualitative reality, so in sum, it's designed to move specifications and expectations together. The project is a longshot, but with Ice Lake, Intel believes it can achieve its goals, and we are excited to see how Intel utilizes its new microarchitecture and SoC in future products.