Sneaky Moves By NVIDIA
Thoughts: NVIDIA has been much more aggressive lately, with the company unveiling their new Founders Edition cards with the launch of the GTX 10 series in May 2016, a launch that included the GTX 1080 and GTX 1070 and then saw the release of the GTX 1080 Ti earlier this year. The Founders Edition cards were exclusives for months, before AIB partners began pushing out custom GTX 1080 and GTX 1070 designs.
With the release of the GTX 1080 Ti, NVIDIA pushed their 'GEFORCE GTX' branding onto ALL partner cards. This isn't something the partners have an option with, they need to put the GEFORCE GTX branding on it, which sometimes looks really tacky.
I'm personally not a fan of it, but there are one or two custom GTX 1080 Ti cards with smaller GEFORCE GTX branding on it - like the ASUS cards with stickers that can be peeled off and thrown away. But the ones with HUGE branding of GEFORCE GTX are annoying, so it'll be interesting to see if we see GEFORCE GTX branding on the NEW GTX 1070 Ti cards.
Now with the launch of the GTX 1070 Ti, a no-overclocking placeholder on these cards is strange. NVIDIA first went exclusive with Founders Edition with GTX 10 series launch, then GEFORCE GTX branding with the GTX 1080 Ti, and now no overclocking on the GTX 1070 Ti. These are the sorts of things NVIDIA can do when their main competitor is DOWN AND OUT. AMD is in dire trouble with its Radeon division, with Raja Koduri stepping away from the company for a while, and AMD's entire Radeon marketing team reportedly being rolled into AMD's control, like their CPU division.
If AMD had kicked NVIDIA in the shins with their Radeon RX Vega graphics cards, NVIDIA would have to think twice about pissing consumers and companies off with Founders Edition exclusivity, hardcore branding of GEFORCE GTX on all enthusiasts cards (like we didn't know they were GeForce cards in the first place, guys), and now overclocking restrictions on GTX 1070 Ti. Ugh. Where will this end? Just give me good cards and let companies do WHATEVER the hell they want with them. That would be nice.
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