Computex 2003 Coverage - Pre Coverage with No Hardware!
Fighting away concerns of SARS, Computex Taipei 2003 was delayed from its original date in June and starts tomorrow with full force. We are also here in force and thought it might be interesting to have a look at the surroundings of Computex instead of only focusing on the hardware side of things. Read on as Cameron "Mr.Tweak" Wilmot takes us on a quick tour of Taipei, Taiwan in the Computex area.
IntroductionAllow me to paint you the picture. Currently I am flying somewhere just over Ayres Rock in the Northern Territory of Australia, with Cameron Johnson to the left of me, at around 3am local time according to the Singapore Airlines tracking system which also spits out all kinds of funky data at you such as outside air temperature, which is currently -41C and ground speed, which is hovering around the 916kpm mark while listening to the in-flight Singapore Airlines radio station with the cabin conditions being just a tad hot and dry for me. I figure if I say Singapore Airlines enough times, Singapore Airlines might pay for some of our future flights.Given the fact that the seven and a half hour flight from Melbourne to Singapore is somewhat long and boring (the main reason for my blabbering), I got to thinking while trying desperately to catch a few hours sleep about how it might be interesting to give you all a type of pre coverage look at Computex Taipei 2003 and the fun packed city it is hosted by - the stuff which you guys would usually miss out on. Sure, the main reason for us making the yearly trek to Taiwan is to show you all the latest and greatest PC hardware from makers on the island which will fill shop shelves for the next 12 or so months, but what about the city of Taipei itself and the surroundings which make the event a reality?
In the first of our coverage pieces for Computex 2003, we take you on a short journey of the lively and never boring city of Taipei, mainly the area in which the show is held and anything else which we find interesting and unique along the way. The hardware comes tomorrow, for now enjoy some sights of Taipei and its stunning transformation for Computex.
Pre Coverage - IT companies take over Taipei
IT companies take over TaipeiFast forward many hours and we have arrived in SARS-free Taiwan mid afternoon from our connecting flight from Singapore in rain. After getting settled in at the hotel we couldn't wait to take a five minute walk down to the Computex halls area and have a quick peak at what was happening and what the usually exciting Taipei sky line had to offer this year.Our Southern hemisphere bodies struggled for the first little while in the high humidity, but we battled on with the rain holding off just enough for us to deliver you the following shots.
As we were walking around close to the action, we were quite surprised to see that even at 5pm, lots of people were still running around frantically trying to finish all their work for the show as quickly as possible, less than 17 hours before the show kicks off 9am tomorrow morning local time. As we walked past one gentleman, he shouted out something to one of his co-workers in Chinese which we can only presume wasn't "G" rated by his body language.
However, we can confirm that the brand new Hall 3 which we were told was built specifically for Computex is complete and ready to roll. The building, while relatively small in comparison to Hall 1 and 2, from the outside looks quite nice and should hopefully help ease crowd masses in the halls. We couldn't get inside to take a closer look.
We walk a little further down the track and around the corner past Hall 3 and noticed a bunch of Intel and AMD advertising is close vicinity. Normally we are used to seeing certain buildings or areas being "owned" with advertising from certain companies each year at Computex most likely accompanied with very lucrative agreements. It was a surprise to see Intel and AMD advertising so close together - suffice to say, this is probably the closest either company will get to each other ever again.
Large Taiwanese motherboard companies, Gigabyte and MSI, also make a large showing in the Taipei sky line with large building ads opposite the front of the Taiwan World Trade Center.
Pre Coverage - IT companies take over Taipei Continued
IT companies take over Taipei ContinuedSurrounded in geek heaven bliss, we walk only a few more steps forward and look up and notice nVidia's lovely Dawn taking over part of a large building. The whole experience of seeing something like this in real life is quite surreal - to be able to look up and see Dawn probably almost 200 meters tall is quite an amazing experience indeed.Compared to last year, building advertising is up a lot which makes the whole Computex experience that little bit more exciting from a visual prospective. From a business prospective, it could mean the next 12 months in the industry could heat up and become more competitive, or advertising fees have been reduced. We can't say for sure yet.
Something we do notice a switch in this year is the amount of company ad balloons floating around the sky line. As far as I can remember, last year saw many more of these interesting advertising forms around compared to this year. The only balloon worth taking a shot of was an Albatron blimp with complete reign over nearby air space.
More balloons might align the sky line as we awake tomorrow morning, but that remains to be seen. Maybe AMD will out do themselves from last year and have a gigantic Hammer in the sky? Who knows!And while on the subject of AMD, many will probably remember the gigantic hammer from last year atop of the New York, New York building in the Computex vicinity closest to Hall 2. This year AMD is nowhere to be seen on the building, what do we see in its place? A massive Intel Centrino ad which is easily the biggest ad we have seen so far which does a fair job of dominating one side of the western shopping building and catching the eye.
Pre Coverage - Calling it a day
Calling it a daySince I am currently running on less than 2 hours sleep, it's time to round things up for our first Computex 2003 coverage. It's nearing 10pm local time and we have an early start tomorrow morning for the first day of the event.I'll leave you with this interesting character to ponder over. Until tomorrow keep safe and look forward to Day 1 of our Computex 2003 coverage, which will include all the latest hardware you can possibly consume in 3 or 4 pages of event coverage.
Taipei is great, again!
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Cameron founded TweakTown in 1999 after it originally started off as his personal homepage. Cameron was once, many years ago, the only person at TweakTown producing content, but nowadays, he spends his time ensuring TweakTown operates at its best in his senior management role.
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