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The gradual demise of AMD - What happened and what to do next?

By: Shawn Baker | Editorials in CPUs, Chipsets & SoCs | Posted: Apr 26, 2007 4:00 am

Final thoughts


If AMD ends up going down the gurgler, it is essentially taking ATI with it. This means not only will Intel gain a monopoly in the CPU market but also Nvidia in the VGA market. No competition of course means less motivation to create innovative new products and also no reason to offer competitive pricing which if you have not worked out already, is not good for you guys as the consumer. The rich get richer while the poor get poorer.


It is pretty clear that Intel want to get rid of AMD right now and forever - the latest Intel CPU price drops (some up to 40%) make this evident as there was really no good reason for Intel to drop the price on its entire lineup (since it is already doing well), yet it felt compelled to twist the knife that it had already stuck into AMD, metaphorically speaking.


The theory that AMD should do a rehash of the 939 processor completely span me out, the 939 was the best era for AMD, so that is what it should concentrate on? Well, the last generation of AGP cards were really the best era for ATI, so should it concentrate on that? No! AMD seems to be sinking fast and taking the ATI portion of its business with it, if we indeed do lose both these companies what is going to happen to the computer industry? ATI partners have it the worse, especially those like PowerColor, Sapphire and HIS who only do the Radeon lineup of VGA cards. The collapse of one company could have a massive landslide affect and change the computer industry for tens of years to come. I will not say forever because anything can happen. We could see a new GPU company pop up, or a processor one, but it could take years for it to establish itself as a real market competitor.


Are we beginning to see the gradual demise of AMD? The company is walking a tightrope right now and we want to hear your opinion on its future and how it can get out of the trouble it is currently in. Leave your comment below or e-mail.

AMD Athlon 64 X2 4600+, 2.4 GHz (ADA4600CUBOX) boxed processor


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