The packaging for the MX-Board 3.0 has a blue and black backdrop with renderings of a pair of Cherry MX switches. Displayed on top of that is the name in gold at the top, a large view of the keyboard in the middle, a sticker showing it offers Cherry MX red switches, and that this has been designed in Germany.
The long sides of the box offer the company and product name at either end of this side, as well as offering an image of the keyboard, another notification of the MX switches being used, and again where it is designed.
On this end, along with the company name and logo, we also have the product sticker applied here. This offers the part number, serial number, and key layout of the keyboard, but also offers the web address to go look at it on the Internet.
The back offers an image of the keyboard at the top left corner and addresses that this is a corded keyboard and also supports N-Key Rollover. Multiple languages list the features, requirements, and box contents to the right, but at the bottom it appears that this keyboard can be found with red, blue, black, or brown switches. This is likely dependant on region and layout.
The other small end offers the naming and an image again, but they also offer a new address: cherry-world.com. The reality is that once you click to learn more, you are delivered to the cherry.de site anyways.
Upon opening the box, we find the keyboard surrounded in plastic to keep it from being scratched or rubbed by the box. We also see something bright red at the top left, which is one of the "feet" that can be added to the bottom of the keyboard, but we'll have more on that later.