XFX's packaging teases you with a few images of the unit on the front, as well as a handful of logos for their certifications.
The back normally gives us a lot more to go by, but XFX would rather you get a large image of the unit, and a few highlights. Apparently the two most important features of this unit are the fully modular cables, and the hybrid fan mode.
We find a little more information on the side, as XFX tells you about their EasyRail Plus technology. For those who are wondering, that means it has a single 12V rail. Marketing tickets and gimmicks never cease to amaze me, especially with how petty they can be.
Finally, some good information. This side gives the I/O specifications for the unit, along with the connectors available. The other sides simply feature the XFX and XTR logos.