With a case that costs this much, it is nice to see a plain brown cardboard box with simply EVGA and Hadron Air printed on it, saving the dollars for the chassis, not the packaging.
There is more plain brown cardboard on this side too. There is also a shipping sticker, and a packaging sticker with the products full name and weight, along with some bar codes, and the fact that this is made in China.
The back of the box (or maybe this is the front, and I have it backwards, either way), and the larger sides, have just the company and chassis names printed on them.
Again, just as the larger panels, the smaller sides are a match to each other with the only difference being the shipping labels.
Inside, the chassis is first protected with a thicker foam liner to keep things from vibrating and possibly scratching some of the surfaces. It is then set into a cardboard frame that has high density foam glued into it. This keeps the cardboard away from the chassis, and should take any hits transit may produce. In this instance, the Hadron Air arrived in perfect shape; so the packaging did exactly what it was supposed to do.