Excuse my reflection; from the plastic that protects the Apuri that is packaged on an angle, both for a better view of the product, but it is also the only way it fits in this packaging. Three tabs to the left cover the actively powered hub, the zero-drag bungee, and that it will clean up cabling. The naming is placed at the bottom with what it is, and has two icons at the right to signify the powered hub and the LED lighting.
The right side of the packaging starts with a rendering of the typical PC user's layout. Below this is an explanation of the ROCCAT Smart Desktop Management System, and why it should appeal to you. At the bottom there is also a list of the package contents next to the system requirements and tech specs.
The back of the box offers a large image at the top that shows the Apuri with the power and transfer cable in place along with a cable through the bungee, all of which being surrounded with features being pointed out. There is also a full list of six features under the image that are translated in nine other languages at the bottom.
The left side offers four images that show off the 480MB/s ports, the flexibility of the bungee, the secure and stable stand, and also show the ROCCAT logo glowing under the stand. At the bottom is a short story from Robert "rtom" Shultz and his feelings of the Apuri.