Genius packs the SW 6 MT in packaging that accents the color of the wheel, as well as placing the wheel and gear shifter components over the image of a couple of Le Mans style cars in the background. Along with the site address, you can see all of the features and a few little boxes covering other aspects.
The next panel is bright red using white text to cover the company and product names at the top of the panel. Under the rendering of the vehicle, there is a list of features and the package contents provided there.
Around the back we move back to a white panel with all sorts of information on it. It points out the D-pad, gear shifter and the paddles behind the wheel. It also shows the pedals, the connectivity, and how the clamps work to mount the wheel. Repeated at the bottom is a list of four features.
Now we go back to red as the back drop as the top half remains the same as we say on the obverse panel. At the bottom this time the specifications are listed showing the 13 buttons, clamps, wheel and compatibility.
Inside of the box, Genius first wraps the products in plastic liners with the cords hanging out. They then also bag the cords that are wound up. To keep the components separated, there are folded sections of cardboard to keep them from rubbing or possibly getting scratched. This large box was also packed inside of another box when delivered to my house, and even with the lack of any "serious" internal packaging, the Speed Wheel 6 MT arrived in very good shape.