The front of the packaging has a white background with a blue stripe at the left that flows over the top. This makes for a place to put the name at the top and also allowed Zalman to place an image of the cooler in the middle. They also added in four features with little icons to the bottom of this panel.
The blue striping continues around to this side, again with the cooler name placed on it. You also get another image of the actual cooler, but this time they are followed by a specifications chart and socket compatibility list.
The blue coloring makes it to the back only as an accent because of all the information provided in various languages. Zalman is covering the 120W TDP, DHT, S-bent pipe, fin design, 80mm fan, weight, ease of installation, copper plating, provided TIM and the wide compatibility for mounting.
This last panel offers the name again at the top, but this time you see the CNPS2X from the side and get the first clue as to how compact this cooler is.
On the inside you will find a bag of hardware and a folded up bit of paperwork that rides under the cooler packaging as you see it above. The cooler is then put inside of a snap together plastic tray system that keeps the cooler centered in the packaging and away from harm.