Scythe always tends to have very busy packaging for their products, and with the Ashura, we get more of the same. The front of the box holds the company logo and socket support at the top, the name and image of the cooler in the middle, mentions of the new socket hardware and previous awards on the left, and on the right they cover four key features found in the Ashura.
Even the top of the box has something worth looking at. Here they show the Ashura again, this time with the dual fan configuration and shows the wire fan clips. On the right of this they also give you a list of included parts that accompany the Ashura.
Scythe covers the 160mm height and how it will fit in more cases than the typical tower cooler next to a pair of dimensional drawings. They then discuss the six 6mm heat pipes, the 140mm Glide Stream PWM fan, and lastly that this cooler is both for silent stock operation and still has room to overclock.
The back starts off with the company information including the support address. It then moves into the warranty information to cover what they will guarantee. At the bottom Scythe covers things like making sure you read before you install this, potential issues, and the fact that there is only a cooler in the box.
The last panel on the box shows the Ashura name again next to an image of the cooler mounted on LGA775 so you can see how it has to mount. The other three AMD and Intel images are wrong as they show the old hardware being used, and then things end with a multi-lingual specifications chart.
When you open the box, you can see the top of the fan in the back, separated from the cooler with a layer of cardboard as well as the hardware box. The hardware box and the cooler body are in the same section together, and there are layers of foam on the sides, but the cardboard is all you have to keep the cooler from being damaged.