The top of the packaging for the NH-U12S is the brown and white we are used to seeing from Noctua. You are going to see this panel again on the front, so I will just address the chromed sticker showing the award winning nature of the NH-U12 series.
The front of the box, while the imagery has changed in the brown section, the same features listed on top are here to see as well. They cover the memory compatibility, the classic size, the FocusedFlow fan included, the hardware, socket compatibility, included NT-H1 and the six year warranty.
Spinning things to the right we now run into what I will call the specifications side of the box. Here you get three charts for the specs of the heatsink, the fan, and the scope of delivery. Also in the lower right hand corner you find two dimensional drawings of the cooler to refer to as well.
On the back you will find an explanation of what the design offers and why they chose this sort of cooler to release. This information is displayed in eight various languages to cover their market base.
The last of the panels offers a full list of features. This is covered with images at the left and well written explanations on the right to help to explain in detail, why you should want to buy this over other coolers.
When you open the box, you can see right away the hardware is shipped differently. Instead of a large box with all the hardware inside, Noctua has now broken up the hardware into three separated boxes to make things easier and less likely to lose.
Under the hardware and additional layer of cardboard, you will find the NH-U12S and the fan connected to it, set in another cardboard box to protect it from any damage like the crushed corner the outer packaging had shown.