Not only is there an image of a larger radiator in the X60, but the box itself is almost double the size, too. Along with the very large image of the Kraken X60, you can see the claim to being the first in the world with 140mm radiators, and that this carries a two year warranty.
This panel starts with the cooler name, and jumps right into the compatibility list of all the sockets this will fit on. Then there is the image showing how a 280mm radiator looks compared to a 240mm one, and that it is 36% larger. It finishes with a chart for the thermal efficiency versus noise levels.
Around back you will see an image of the radiator, the bottom of the head unit, and a look at one of the fans. Under this is four features and then NZXT explains the point of the Kraken series of coolers. Five key features above an image of the head unit installed and lit up at the bottom.
The final panel offers a full on specifications chart that covers almost everything we seen on page two. While they do eliminate a couple of things, the basics and majority of the fine details are left so that you can see why the Kraken should be your choice when set nest to others on a shelf.
Everything is secured inside of the compartmentalized, recycled, cardboard inner container. The radiator is in the back with a cardboard sleeve to protect the fins, and the paperwork is slid in with it. The fans and hardware are stashed in the middle, with the tubing and head unit being wrapped in plastic and laid around the sides and front of the container.