The packaging is mostly white with the splash of blue colors to impress the look of water behind the image of the X40 shown up close on this panel. You can see they claim the first 140mm solution, and the fact that this comes with a two year warranty.
Spinning things around to the right, you now see a listing of the supported CPU sockets at the top. This is followed with an explanation of the increased surface area these offer over 120mm solutions. It then finishes off the information with a comparative thermal chart of the X40 versus a thick and thin 120mm solution.
On the back you get a couple more images of the X40 along with a story behind why NZXT went this way, and what it should offer the customers. On the right side there is a list of four features that should make you lean to this solution over 120mm solutions, and possibly over other 140mm solutions as well.
The last side of the packaging takes the entire panel to display the specifications. I will say this, on specifications alone, most customers will be more informed of what is inside this box than many other AIO solutions, as they tend to keep the specifications more limited in other offerings.
Inside of the box you will find the same recycled cardboard tray that all Asetek units ship in. With paperwork shipped on the top, the unit sets inside of compartments to keep the fans and head unit from reaching the radiator. Just in case something does get loose, there is a cardboard sleeve on the radiator so that none of the fins will be damaged.